DATA PROTECTION

(DATE: 01/12/2015)

1. DATA PROTECTION DECLARATION FOR MAXIMALG.DE / MAXIMALG.COM

REWE DEUTSCHER SUPERMARKT AG & CO. KGAA, DOMSTR. 20, 50226 COLOGNE (HEREINAFTER REFERRED TO SIMPLY AS "REWE") OPERATES THE MAXIMALG.DE AND MAXIMALG.COM WEBSITES AND FOR THIS REASON WISHES TO INFORM YOU IN THE FOLLOWING DATA PROTECTION DECLARATION THE EXTENT TO WHICH DATA WILL BE GATHERED WHEN YOU USE OUR MAXIMALG.DE &.COM WEB PAGES AND THE PURPOSES FOR WHICH THIS DATA WILL BE USED.

FURTHER, REWE WOULD LIKE TO INFORM YOU OF YOUR RIGHTS IN THIS CONTEXT. PLEASE NOTE THE FOLLOWING: THIS DATA PROTECTION DECLARATION APPLIES EXCLUSIVELY TO THE WWW.MAXIMALG.DE &.COM PAGES, INCLUDING ANY SUBSIDIARY PAGES (SUCH AS WWW.MAXIMALG.DE &.COM/[XY]) AND SUBDOMAINS (SUCH AS [XY].MAXIMALG.DE, ETC.). WWW.MAXIMALG.DE & .COM ALLOW YOU TO SWITCH TO OTHER REWE WEBSITES, SUCH AS WWW.REWE- GROUP.COM, WWW.KOELNER-WEINKELLER.DE AND MORE. EACH OF THESE SITES NOT BEGINNING WITH WWW.MAXIMALG.DE & .COM HAS ITS OWN DATA PROTECTION DECLARATION, WHICH CAN BE CALLED UP ON THE CORRESPONDING SITES.

2. RESPONSIBILITY FOR PROCESSING YOUR PERSONAL DATA

AS A RESPONSIBLE ENTITY UNDER THE TERMS OF THE GERMAN DATA PROTECTION ACT (BDSG), REWE IS RESPONSIBLE FOR COMPLIANCE WITH THE PROVISIONS OF THE BDSG. OUR DATA PROTECTION PRINCIPLES ARE IN LINE WITH THE BDSG AND THE TELEMEDIA ACT (TMG).

2.1 WHAT IS MEANT BY PERSONAL DATA?

PERSONAL DATA ENTAILS INDIVIDUAL INFORMATION ABOUT THE PERSONAL OR OBJECTIVE CIRCUMSTANCES OF A PARTICULAR OR IDENTIFIABLE NATURAL PERSON. THIS INCLUDES INFORMATION SUCH AS YOUR FULL NAME, YOUR ADDRESS, YOUR PHONE NUMBER AND YOUR DATE OF BIRTH (IF PROVIDED). STATISTICAL INFORMATION THAT CANNOT BE LINKED WITH YOU EITHER DIRECTLY OR INDIRECTLY - SUCH AS THE POPULARITY OF PARTICULAR WEBSITES THAT WE OPERATE OR THE NUMBER OF USERS OF A SITE - IS NOT PERSONAL DATA.

3. GENERAL INFORMATION ABOUT THE PROCESSING AND USE OF PERSONAL DATA IN THE CONTEXT OF MAXIMALG.DE &.COM

FOR THE PURPOSES OF SYSTEM SECURITY, WHEN YOU VISIT OUR WEBSITES, THE WEB SERVERS SAVE SOME STANDARD DATA ON A TEMPORARY BASIS: THE CONNECTION DATA OF THE REQUESTING COMPUTER, THE WEB PAGES THAT YOU VISIT, THE IDENTIFICATION DATA OF THE BROWSER AND OPERATING SYSTEM TYPE USED AS WELL AS THE WEBSITE FROM WHICH YOU VISIT US.

THIS DATA RECORD CONSISTS OF:

  • THE PAGE FROM WHICH YOU REQUESTED THE FILE,
  • THE NAME OF THE FILE,
  • THE DATE AND TIME OF THE REQUEST,
  • THE VOLUME OF DATA TRANSFERRED,
  • THE ACCESS STATUS (FILE TRANSFERRED, FILE NOT FOUND),
  • THE DESCRIPTION OF THE TYPE OF WEB BROWSER USED,
  • THE IP ADDRESS OF THE REQUESTING COMPUTER, MINUS THE LAST THREE CHARACTERS.

IN ACCORDANCE WITH THE TELEMEDIA ACT (TMG), THIS DATA IS STORED IN ANONYMISED FORM. THIS MEANS THAT IT IS IMPOSSIBLE TO PRODUCE PERSONAL USER PROFILES FROM THIS INFORMATION. THIS DATA IS DELETED OR ANONYMISED AT THE END OF THE SESSION.

4. WEBSITE ANALYSIS / TRACKING

4.1 COOKIES

IN SOME PARTS OF OUR WEBSITE WE USE SO-CALLED COOKIES, FOR EXAMPLE IN ORDER TO IDENTIFY USER PREFERENCES, SO THAT WE CAN TAILOR THE WEBSITE TO THE WISHES OF OUR USERS. THIS MAKES NAVIGATION EASIER AND MAKES A WEBSITE MUCH MORE USER-FRIENDLY. COOKIES ALSO HELP US TO IDENTIFY PARTICULARLY POPULAR AREAS IN OUR WEBSITES. COOKIES ARE SMALL FILES STORED ON THE HARD DRIVES OF PEOPLE WHO VISIT THE SITE. THEY ALLOW US TO IDENTIFY VISITORS' COMPUTERS AND TO STORE INFORMATION TEMPORARILY FOR A CERTAIN TIME. WE USE PERMANENT COOKIES TO IMPROVE USER GUIDANCE AND TO DISPLAY INDIVIDUAL SERVICES. WE ALSO USE SO-CALLED SESSION COOKIES, WHICH ARE AUTOMATICALLY DELETED AS SOON AS YOU CLOSE YOUR BROWSER. YOU CAN SET YOUR BROWSER SO THAT YOU RECEIVE NOTIFICATION WHEN COOKIES ARE ABOUT TO BE USED. THIS WILL MAKE THE USE OF COOKIES TRANSPARENT FOR YOU. IMPORTANT: IF YOU DISABLE THE USE OF COOKIES COMPLETELY, YOU MAY BE UNABLE TO USE VARIOUS FUNCTIONS OF OUR WEBSITE. WE ONLY USE THE FOLLOWING FOUR CATEGORIES OF COOKIES ON OUR WEBSITE:

  • ABSOLUTELY ESSENTIAL COOKIES
  • PERFORMANCE COOKIES
  • FUNCTIONALITY / PERSONALISATION COOKIES
  • TARGETING COOKIES.

4.1.1 ESSENTIAL COOKIES

THESE COOKIES ARE NECESSARY SO THAT YOU CAN MOVE ABOUT THE WEBSITE AND USE ITS CONTENTS, E.G. TO ACCESS PASSWORD-PROTECTED AREAS. WITHOUT THESE COOKIES WE CANNOT PROVIDE SOME OF THE SERVICES YOU WANT. WE USE ESSENTIAL COOKIES TO IDENTIFY REGISTERED USERS UNAMBIGUOUSLY SO THAT THEY CAN BE RECOGNISED WHILE USING THE SITE AND THE NEXT TIME THEY VISIT THE SITE.

4.1.2 PERFORMANCE COOKIES

THESE COOKIES GATHER INFORMATION ABOUT HOW USERS USE A WEBSITE, FOR EXAMPLE WHAT PAGES THEY CALL MOST OFTEN AND WHETHER THEY RECEIVE ERROR MESSAGES FORM WEBSITES. THESE COOKIES DO NOT GATHER DATA THAT CAN BE USED TO IDENTIFY VISITORS. ALL INFORMATION GATHERED USING THESE COOKIES ARE ANONYMOUS AND ARE SOLELY USED TO IMPROVE THE FUNCTIONALITY AND SERVICE OF THE WEBSITE. WE THUS USE PERFORMANCE COOKIES TO PRODUCE STATISTICS ABOUT HOW OUR WEBSITE IS USED AND TO SEE HOW EFFECTIVE OUR ADVERTISING CAMPAIGNS ARE.

4.1.3 FUNCTIONALITY / PERSONALISATION COOKIES

THESE COOKIES ENABLE WEBSITES TO REMEMBER INFORMATION PROVIDED BY A VISITOR EARLIER (E.G. USER NAME, LANGUAGE OR SELECTED SUPERMARKET) SO AS TO OFFER OPTIMISED FEATURES TAILORED TO THE SPECIFIC USER. THUS, FOR EXAMPLE, A WEBSITE CAN SUPPLY YOU WITH THE LATEST INFORMATION ABOUT YOUR SUPERMARKET BY SAVING YOUR CURRENT LOCATION IN A COOKIE. THESE COOKIES ARE ALSO USED TO SAVE SETTINGS THAT YOU MAKE ON THE WEBSITE (E.G. FONT TYPE OR SIZE AND OTHER OPTIONS THAT THE USER CAN CHANGE). IN ADDITION, THEY ARE ALSO USED TO PROVIDE THE SERVICES YOU WANT, FOR EXAMPLE IF YOU WANT TO WATCH A VIDEO. THESE COOKIES ARE NOT CAPABLE OF MONITORING YOUR BROWSER ACTIVITY ON OTHER WEBSITES. THEY DO NOT SAVE ANY INFORMATION ABOUT YOU THAT CAN BE USED FOR ADVERTISING PURPOSES AND CANNOT DEDUCE YOUR INTERNET USE WHEN OUTSIDE OUR WEBSITE. THUS, WE USE FUNCTIONALITY / PERSONALISATION COOKIES TO RECOGNISE YOU WHEN TO REVISIT OUR WEBSITE AND TO PERSONALISE CONTENT AND SAVE YOUR SETTINGS (FOR EXAMPLE YOUR PREFERRED SUPERMARKET).

4.1.4 TARGETING COOKIES

THESE COOKIES ARE USED TO TAILOR ADVERTISING MORE CLOSELY TO YOU AND YOUR INTERESTS. THEY ARE ALSO USED TO RESTRICT HOW OFTEN YOU SEE AN ADVERTISEMENT, TO MEASURE THE EFFECTIVENESS OF AN ADVERTISING CAMPAIGN AND TO UNDERSTAND HOW PEOPLE BEHAVE AFTER THEY VIEW AND ADVERTISEMENT. TARGETING COOKIES ARE GENERALLY PLACED ON THE PAGES OF ADVERTISING NETWORKS WITH THE AGREEMENT OF THE WEBSITE OPERATOR. THEY RECOGNISE THAT THE USER HAS VISITED A WEBSITE AND PASS THIS INFORMATION TO OTHER COMPANIES, SUCH AS ADVERTISING COMPANIES. THEY ARE OFTEN LINKED TO WEBSITE FUNCTIONALITIES PROVIDED BY THIS COMPANY. THUS, WE USE TARGETING COOKIES TO ESTABLISH A LINK WITH SOCIAL NETWORKS THAT CAN THEN USE THE INFORMATION ABOUT YOUR VISIT TO TAILOR THEIR ADVERTISING ON OTHER WEBSITES SPECIFICALLY TO YOU AND TO PROVIDE INFORMATION ABOUT YOUR VISIT TO THE ADVERTISING NETWORKS USED BY US, SO THAT YOUR BROWSING PATTERNS CAN BE USED TO ENSURE THAT THE ADVERTISEMENTS THAT YOU SEE WILL GENUINELY BE OF INTEREST TO YOU.

4.2 ADOBE ANALYTICS (OMNITURE)

TO ENABLE US TO DESIGN OUR WEB PAGE TO MEET YOUR NEEDS, WE PRODUCE PSEUDONYMISED USAGE PROFILES WITH THE HELP OF ADOBE ANALYTICS (OMNITURE). ADOBE ANALYTICS (OMNITURE) USES COOKIES, IN OTHER WORDS TEXT FILES THAT ARE STORED ON YOUR COMPUTER AND THAT ENABLE US TO ANALYSE HOW YOU USE THE WEB PAGE. THE INFORMATION GENERATED BY THE COOKIE ABOUT YOUR USE OF THIS WEB PAGE WILL GENERALLY BE TRANSMITTED TO A SERVER BELONGING TO ADOBE IN THE UNITED STATES AND SAVE THERE. BECAUSE WE HAVE ACTIVATED IP ANONYMISATION ON THIS WEBSITE, THE SERVER SETTINGS WE HAVE MADE ENSURE THAT THE IP ADDRESS IS ANONYMISED BEFORE GEOLOCALISATION TAKES PLACE. THE LAST OCTET OF THE IP ADDRESS IS REPLACED WITH ZEROES. BEFORE THE INFORMATION GENERATED BY THE COOKIE IS SAVED, THE IP ADDRESS IS REPLACED WITH INDIVIDUAL GENERIC IP ADDRESSES. ADOBE WILL USE THIS INFORMATION TO EVALUATE YOUR USE OF THE WEB PAGE ON OUR BEHALF IN ORDER TO COMPILE REPORTS ABOUT WEBSITE ACTIVITY AND IN ORDER TO PROVIDE USE WITH OTHER SERVICES RELATING TO WEBSITE USE AND INTERNET USE.

YOU CAN PREVENT THE CREATION OF A PSEUDONYMOUS USER PROFILE AT ANY TIME. THERE ARE SEVERAL WAYS TO DO THIS:

1.) ONE WAY TO STOP WEB ANALYSIS BY ADOBE ANALYTICS (OMNITURE) IS TO USE AN OPT-OUT COOKIE, WHICH TELLS ADOBE NOT TO STORE OR USE YOUR DATA FOR WEB ANALYSIS PURPOSES. PLEASE NOTE THAT IF YOU USE THIS SOLUTION, WEB ANALYSIS WILL ONLY BE PREVENTED FOR AS LONG AS THE OPT-OUT COOKIE IS STORED BY YOUR BROWSER. IF YOU NOW WISH TO SET THE OPT-OUT COOKIE, CLICK HERE.

2.) YOU CAN ALSO PREVENT THE COOKIES USED TO FORM THE PROFILE FROM BEING SAVED BY MAKING A CORRESPONDING SETTING IN YOUR BROWSER SOFTWARE.

4.3 ADOBE TEST & TARGET

WE USE TEST & TARGET SOFTWARE FROM ADOBE TO PERFORM A/B TESTS. THIS TOOL ENABLES THE ORIGINAL VERSION OF THE WEB PAGE TO BE COMPARED WITH AN ALTERED VERSION (E.G. DIFFERENT DESIGN AND CONTENT) SO THAT IT IS SUBSEQUENTLY POSSIBLE TO DETERMINE WHICH OF THE VERSIONS OFFERS BETTER PERFORMANCE. YOU WILL FIND FURTHER INFORMATION ABOUT THE FUNCTIONS OF ADOBE TEST & TARGET HERE.

IN THE CASE OF ADOBE TARGET, OUR WEBSITE NEITHER STORES OR PROCESSES PERSONAL DATA, FOR EXAMPLE THE FULL IP ADDRESS. THE INFORMATION PROCESSED DOES NOT ALLOW INDIVIDUALS TO BE IDENTIFIED. LIKEWISE, NO INDIVIDUAL PROFILE IS CREATED RELATING TO YOUR USAGE PATTERNS. ON THE ONE HAND, ADOBE USES "SESSION COOKIES" WHICH ARE ONLY SAVED TEMPORARILY FOR THE DURATION OF YOUR USE OF OUR WEBSITE. ON THE OTHER HAND, SO-CALLED "PERMANENT COOKIES" ARE USED TO RECORD INFORMATION ABOUT VISITORS WHO REPEATED ACCESS OUR WEBSITE. THERE IS AN OPT-OUT OPTION, SO THAT YOU CAN DEACTIVATE ADOBE TEST & TARGET ON THIS WEBSITE.

4.4 MOUSEFLOW

THIS WEBSITE USES MOUSEFLOW, A WEB ANALYSIS TOOL FROM MOUSEFLOW APS, FLAESKETORVET 68, 1711 COPENHAGEN, DENMARK, THAN ENABLES RANDOMLY SELECTED INDIVIDUAL VISITS TO BE RECORDED (WITH AN ANONYMISED IP ADDRESS ONLY). THIS CREATES A LOG OF THE MOUSE MOVEMENTS AND CLICKS WITH THE AIM OF REPRODUCING INDIVIDUAL WEBSITE VISITS ON A RANDOM BASIS IN ORDER TO IDENTIFY POTENTIAL IMPROVEMENTS FOR THE WEBSITE. THE INFORMATION IS NOT PERSONAL AND IS NOT PASSED ON TO OTHER PARTIES. IF YOU WANT TO PREVENT THIS RECORDING, YOU CAN DEACTIVATE IT ON ALL WEB PAGES THAT USE MOUSEFLOW HERE.

4.5 USAGE-BASED ONLINE ADVERTISING

AT THIS POINT WE WOULD LIKE TO DEAL WITH THE QUESTION OF USAGE-BASED ONLINE ADVERTISING. OUR WEBSITE, OR THE WEBSITE WHERE YOU HAVE JUST BEEN, GATHERS AND PROCESSES YOUR USAGE PATTERN DATA ON AN ANONYMISED BASIS. THIS BENEFITS YOU, THE USER BECAUSE YOU WILL RECEIVE ADVERTISING THAT MATCHES YOUR INTERESTS AND THE ADVERTISEMENTS YOU SEE WILL BE LESS DIFFUSE AND RANDOM. A COOKIE WILL BE STORED ON YOUR COMPUTER TO RECORD YOUR USAGE PATTERNS. COOKIES ARE SMALL TEXT FILES THAT ARE STORED ON YOUR COMPUTER'S HARD DRIVE THAT ALLOW YOU TO BE RECOGNISED BUT THAT DO NOT ALLOW ANY PERSONAL IDENTIFYING INFORMATION TO BE GATHERED. WE USE THE FOLLOWING TOOLS TO OPTIMISE ADVERTISING ON THE BASES OF YOUR INTERESTS.

  • GOOGLE ADWORDS CONVERSION
  • GOOGLE DYNAMIC REMARKETING
  • BRIGHTTAG
  • ADFORM
  • NEWTENTION
  • SOCIOMANTIC
  • ADSCALE
  • ADITION
  • TWITTER ADVERTISING

INFORMATION ABOUT YOUR ACTIVITIES ON THIS WEBSITE IS RECORDED (E.G. SURFING PATTERNS, SUBSIDIARY PAGES VISITED, ETC.) ALL USER DATA IS STORED UNDER A PSEUDONYM, SO THAT PERSONAL IDENTIFICATION IS ABSOLUTELY IMPOSSIBLE. IN GENERAL YOU CAN PREVENT COOKIES FROM BEING SAVED ON YOUR HARD DRIVE BY SELECTING THE "BLOCK ALL COOKIES" SETTING IN YOUR BROWSER. YOU CAN ALSO SET YOUR BROWSER IN SUCH A WAY THAT IT WILL ASK FOR YOUR AGREEMENT BEFORE COOKIES ARE ACCEPTED. FINALLY, YOU CAN ALSO DELETE ANY COOKIES ALREADY ACCEPTED AT ANY TIME. CHECK THE HELP PAGES OF YOUR BROWSER TO SEE HOW TO DO THIS. IF YOU BLOCK ALL COOKIES, THIS CAN SOMETIMES LEAD TO RESTRICTIONS IN WEBSITE FUNCTIONS. REMEMBER THAT IF YOU DELETE COOKIES YOU MAY NEED TO REACTIVATE OPT-OUT COOKIES. WE USE THE FOLLOWING TOOLS FOR DATA ENTRY IN ORDER TO DELIVER USAGE-BASED ONLINE ADVERTISING:

TOOLDATA PROTECTION INFORMATION FROM THE PROVIDEROPT-OUT OPTION

YOU WILL FIND FURTHER INFORMATION ABOUT COOKIES AND THE VARIOUS PROVIDERS ON THE YOURONLINECHOICES.COM WEBSITE. YOU CAN ALSO PREVENT USAGE-BASED ONLINE ADVERTISING BY INDIVIDUAL TOOLS OR ALL TOOLS HERE. CLICK HERE TO ACCESS THE PREFERENCES MANAGER DIRECTLY.

4.6 FACEBOOK CUSTOM AUDIENCES

AS PART OF USAGE-BASED ONLINE ADVERTISING WE ALSO USE COMMUNICATION TOOLS OF THE FACEBOOK NETWORK, IN PARTICULAR THE CUSTOM AUDIENCES AND WEBSITE CUSTOM AUDIENCES PRODUCTS. THIS INVOLVES GENERATING AN IRREVERSIBLE, NON-PERSONALISED CHECKSUM (HASH VALUE) FROM YOUR USAGE DATA WHICH CAN THEN BE TRANSMITTED TO FACEBOOK FOR ANALYSIS AND MARKETING PURPOSES. THE FACEBOOK COOKIE WILL BE ACCESSED FOR THE WEBSITE CUSTOM AUDIENCES PRODUCT. FURTHER INFORMATION ABOUT THE PURPOSE AND SCOPE OF DATA GATHERING AND THE FURTHER PROCESSING AND USE OF THE DATA BY FACEBOOK AND THE SETTING OPTIONS AVAILABLE TO PROTECT YOUR PRIVACY, CHECK OUT THE FACEBOOK DATA PROTECTION GUIDELINES, AVAILABLE HERE. IF YOU WISH TO PREVENT THE USE OF FACEBOOK WEBSITE CUSTOM AUDIENCES, YOU CAN DO SO HERE.

4.7 GEOLOCALISATION

IN ORDER TO OFFER YOU SPECIAL SERVICES (SUCH AS THE AUTOMATIC PRE-SELECTION OF YOUR SUPERMARKET), THIS WEBSITE USES SOFTWARE DEVELOPED BY MAXMIND FOR GEOLOCALISATION PURPOSES. THIS SOFTWARE ANALYSES IP ADDRESSES TO DETERMINE YOU APPROXIMATE LOCATION. GEOLOCALISATION IS SOLELY BASED ON ANONYMISED IP ADDRESSES. THIS MEANS THAT IT IS NOT POSSIBLE TO USE THIS DATA TO PINPOINT THE WEBSITE USER'S PRECISE LOCATION. PLEASE ALSO NOTE THE DATA PROTECTION INFORMATION FROM MAXMIND. YOU CAN RETRIEVE THIS HERE.

5. USE OF SOCIAL PLUG-INS - REFERRALS AND LINKS TO SOCIAL MEDIA NETWORKS

THE REWE.DE WEBSITE CONTAINS BUTTONS FOR SOCIAL MEDIA NETWORKS. THESE BUTTONS CONTAIN SYMBOLS THAT LOOK LIKE REAL "BUTTONS" AND ALLOW YOU TO INTERACT WITH VARIOUS SOCIAL MEDIA CHANNELS. UNLIKE STANDARD BUTTONS, THESE "BUTTONS" DO NOT TRANSMIT INFORMATION WHEN LOADING THE SOCIAL MEDIA SITE WITHOUT THE INFLUENCE OF USERS. DATA SUCH AS THE PAGE ADDRESS AND A USER ID ARE ONLY TRANSMITTED TO THE RELEVANT NETWORK PAGE AFTER YOU CLICK THE BUTTON A SECOND TIME. YOU WILL FIND MORE INFORMATION ABOUT "2-CLICK BUTTONS" HERE.

YOU MAY ACTIVATE THIS IF YOU WISH.

HOWEVER, WE DO NOT WANT TO PREVENT USERS WHO LIKE TO USE SOCIAL PLUG-INS FROM USING THESE OPTIONS. REWE THUS ALLOWS YOU TO ACTIVATE SOCIAL PLUG-INS AT VARIOUS POINTS ON OUR WEBSITE. PLEASE NOTE THAT ACTIVATING SOCIAL PLUG-IN MEANS THAT CERTAIN DATA CAN BE TRANSMITTED TO THE SOCIAL MEDIA SERVICE PROVIDER, SUCH AS:

  • THE ADDRESS OF THE WEBSITE WHERE THE ACTIVATED SOCIAL PLUG-IN IS LOCATED,
  • THE DATE AND TIME WHEN YOU CALLED THE WEBSITE OF ACTIVATED THE SOCIAL PLUG-IN,
  • INFORMATION ABOUT THE BROWSER AND OPERATING SYSTEM USED,
  • YOUR CURRENT IP ADDRESS.

IF YOU ARE ALREADY LOGGED INTO THE RELEVANT SOCIAL MEDIA SERVICE WHEN YOU ACTIVATE THE SOCIAL PLUG-IN, THE SOCIAL MEDIA SERVICE PROVIDER WILL ALSO BE ABLE TO USE THE AFOREMENTIONED DATA TO DETERMINE YOUR USER NAME AND POSSIBLY EVEN YOUR REAL NAME. THIS DATA CAN ALSO BE PROCESSED BY THE SOCIAL MEDIA SERVICE PROVIDER IN COUNTRIES OUTSIDE THE EUROPEAN UNION. WE HAVE NO INFLUENCE OVER THE SCOPE, METHOD AND PURPOSE OF DATA PROCESSING BY THE SOCIAL MEDIA SERVICE PROVIDER.

PLEASE NOTE THAT THE SOCIAL MEDIA SERVICE PROVIDER CAN USE THE DATA MENTIONED ABOVE TO PRODUCE PSEUDONYMISED AND EVEN PERSONALISED USAGE PROFILES.

YOU CAN DEACTIVATE ACTIVATED SOCIAL MEDIA PLUG-INS AT ANY TIME. THIS HAS NO EFFECT ON THE DATA THAT HAS ALREADY BEEN TRANSMITTED TO THE PROVIDER OF THE SOCIAL MEDIA SERVICE. TWO CLICKS - ACTIVATION AND USE.

YOU CAN RECOGNISE WHEN SOCIAL PLUG-INS ARE DEACTIVATED BECAUSE THEY ARE GREYED OUT. NO EXTERNAL CONTENT WILL BE LOADED AND NO DATA WILL BE TRANSMITTED. WHEN YOU FIRST CLICK ON THE GREYED OUT SOCIAL PLUG-IN BUTTON, YOU WILL ACTIVATE IT, SO THAT THE BUTTON NOW APPEARS IN COLOUR. DATA IS ALREADY TRANSFERRED TO THE SOCIAL MEDIA PROVIDER AT THIS STAGE. YOU CAN NOW USE THE SOCIAL PLUG-IN WITH A SECOND CLICK. PERMANENTLY ACTIVATING SOCIAL PLUG-INS.

YOU ALSO HAVE THE OPTION OF ACTIVATING SOCIAL PLUG-INS FROM ONE OR MORE PROVIDER ON A PERMANENT BASIS. TO DO THIS, CLICK THE COGWHEEL SYMBOL IN THE GRAPHIC ON THE LEFT, FOR EXAMPLE, AND THEN THE CORRESPONDING SOCIAL MEDIA PROVIDER. PLEASE NOTE THAT THIS WILL GIVE THE SOCIAL MEDIA SERVICE PROVIDER EVEN MORE EXTENSIVE DATA FOR FORMING PROFILE. YOU CAN RECOGNISE SOCIAL PLUG-INS THAT ARE PERMANENTLY ACTIVATED BY THE CORRESPONDING TICK IN THE GRAPHIC SHOWN ON THE LEFT. YOU CAN DEACTIVATE PERMANENT ACTIVATION AGAIN AT ANY TIME. ALL YOU HAVE TO DO IS REMOVE THE TICK YOU MADE EARLIER. WE HAVE INCORPORATED THE FOLLOWING SOCIAL MEDIA SERVICES IN OUR WEBSITES.

THEIR SPECIAL FEATURES ARE EXPLAINED BELOW:

5.1 FACEBOOK

THE LINKING OF THE WEBSITES WITH "FACEBOOK" LEADS TO THE PRESENCE OF FACEBOOK INC., 1601 S. CALIFORNIA AVE, PALO ALTO, CA 94304, USA. THE FACEBOOK PLUG-IN CAN BE RECOGNISED BY THE FACEBOOK LOGO (A WHITE "F" ON A BLUE BACKGROUND AND/OR THE "THUMBS UP" INSIGNIA). WHEN YOU USE THE FACEBOOK PLUG-IN, A LINK IS MADE TO THE FACEBOOK SERVERS AND THE FACEBOOK PLUG-IN DISPLAYED, E.G. THE "LIKE BUTTON", IS SHOWN ON THE RELEVANT WEBSITE THROUGH A NOTIFICATION TO YOUR BROWSER. THIS TELLS THE FACEBOOK SERVER IN THE USA WHICH OF OUR WEB PAGES YOU HAVE VISITED. IF YOU ARE LOGGED IN AS A FACEBOOK MEMBER, FACEBOOK WILL ASSIGN THIS INFORMATION TO YOUR PERSONAL FACEBOOK USER ACCOUNT. WHEN THE PLUG-IN FUNCTIONS ARE USED (E.G. CLICKING THE "LIKE BUTTON", ADDING A COMMENT) THIS INFORMATION IS ALSO ASSIGNED TO YOUR FACEBOOK ACCOUNT, WHICH CAN ONLY BE PREVENTED BY LOGGING OUT BEFORE USING THE PLUG-IN. THE ACTIVE USE OF FACEBOOK PLUG-INS IS SUBJECT TO THE DATA PROTECTION CONDITIONS AND CONDITIONS OF USE OF FACEBOOK INC. INFORMATION REGARDING THE GATHERING, STORING AND USE OF YOUR DATA BY FACEBOOK INC. CAN BE FOUND IN THE FACEBOOK DATA PROTECTION GUIDELINES AND PRIVACY ADVICE.

5.2 GOOGLE+

REWE.DE USES THE "+1" OR "G+" BUTTON OF THE GOOGLE PLUS SOCIAL NETWORK, WHICH IS OPERATED BY GOOGLE INC., 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW, CA 94043, UNITED STATES ("GOOGLE"). THE BUTTON CAN BE RECOGNISED BY THE "+1" OR "G+" ON A WHITE OR COLOURED BACKGROUND. IF YOU ACTIVATE THE "+1" OR "G+" BUTTON ON A WEB PAGE WITHIN OUR WEBSITES, YOUR BROWSER WILL MAKE A DIRECT CONNECTION TO THE GOOGLE SERVERS IN THE UNITED STATES. THE CONTENT OF THE "+1" OR "G+" BUTTON WILL BE TRANSFERRED DIRECTLY FROM GOOGLE TO YOUR BROWSER AND WILL BE INCORPORATED BY GOOGLE DIRECTLY IN THE WEBSITE. IT IS POSSIBLE THAT YOUR IP ADDRESS MAY BE TRANSMITTED TO GOOGLE IN THE US IN THIS WAY. FOR THE PURPOSE AND SCOPE OF DATA GATHERING AND THE FURTHER PROCESSING AND USE OF DATA BY GOOGLE AND YOUR RIGHTS AND PRIVACY SETTING OPTIONS IN THIS CONTEXT SEE GOOGLE'S DATA PROTECTION INFORMATION RELATING TO THE "+1" BUTTON AND THE FAQS. IF YOU ARE A GOOGLE PLUS MEMBER AND DO NOT WISH GOOGLE TO GATHER DATA ABOUT YOU WHEN THE "+1" OR "G+" BUTTON IS ACTIVATED THROUGH OUR WEBSITE OR TO LINK THIS DATA TO YOUR USER DATA STORED ON GOOGLE'S SERVERS, YOU MUST LOG OUT OF GOOGLE PLUS BEFORE VISITING OUR WEBSITE.

5.3 TWITTER

ALSO USES THE SOCIAL PLUG-IN FROM WWW.TWITTER.COM (KNOWN AS THE "TWEET BUTTON"), WHICH IS OPERATED BY TWITTER INC., 795 FOLSOM ST., SUITE 600, SAN FRANCISCO, CA 94107, USA (REFERRED TO AS "TWITTER" BELOW). YOU WILL RECOGNISE THE TWITTER PLUG-IN BY THE TWITTER LOGO (A WHITE "T" ON A BLUE BACKGROUND OF A LITTLE WHITE BIRD, BOTH OF WHICH MAY BE LINKED TO THE WORD "TWEET").

HERE AGAIN A CONNECTION IS MADE TO WWW.TWITTER.COM WHEN YOU ACTIVATE AND CLICK THE BUTTON. IF YOU HAVE LOGGED ON TO TWITTER, A TWEET WILL APPEAR ON YOUR TWITTER ACCOUNT WITH A LINK TO OUR WEBSITE. HERE TOO THE RELEVANT INFORMATION WILL BE TRANSFERRED DIRECTLY BY THE PLUG-IN TO TWITTER IN THE US AND WILL BE VISIBLE TO ALL THIRD PARTIES WHO CAN READ YOUR TWEETS.

TO FIND OUT MORE ABOUT HOW YOUR DATA IS HANDLED AND HOW IT IS USED FOR OTHER PURPOSES BY TWITTER, PLEASE VISIT HTTP://TWITTER.COM/PRIVACY. YOU WILL ALSO FIND FURTHER DETAILS ABOUT THE TWEET BUTTON HERE (SOURCES) AND HERE (TWEET BUTTON FAQ).

5.4 INSTAGRAM

OUR WEBSITE CONTAINS LINKS TO THE INSTAGRAM SOCIAL NETWORK. YOU WILL RECOGNISE THE LINK BY THE "INSTAGRAM ICON" ON OUR WEBSITE. WHEN YOU CLICK THE "INSTAGRAM ICON" WHILE LOGGED INTO YOUR INSTAGRAM ACCOUNT, YOU CAN LINK THE CONTENTS OF OUR WEBSITES TO YOUR INSTAGRAM PROFILE. THIS ENABLES INSTAGRAM TO MATCH YOUR VISIT OUR WEBSITES TO YOUR USER ACCOUNT. WE SHOULD INFORM YOU THAT AS A WEBSITE PROVIDER WE HAVE NO KNOWLEDGE OF THE CONTENT OF TRANSMITTED DATA OR HOW IT IS USED BY INSTAGRAM. YOU WILL FIND FURTHER INFORMATION ABOUT INSTAGRAM'S DATA PROTECTION STATEMENT HERE.

5.4 YOUTUBE

REWE.DE USES THE YOUTUBE SOCIAL PLUG-IN. THIS SERVICE IS PROVIDED BY YOUTUBE, LLC, 901 CHERRY AVE., SAN BRUNO, CA 94066, UNITED STATES (REFERRED TO BELOW AS "YOUTUBE"), REPRESENTED BY GOOGLE INC., 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW, CA 94043, UNITED STATES (GOOGLE). AS SOON AS YOU VISIT PAGES CONTAINING A YOUTUBE PLUG-IN ON OUR WEBSITE, A LINK IS ESTABLISHED TO THE YOUTUBE SERVES. THE YOUTUBE SERVER IS TOLD WHICH OF OUR WEBSITE PAGES YOU VISITED. IF YOU ARE LOGGED INTO YOUR YOUTUBE ACCOUNT, YOUTUBE CAN MATCH YOUR SURFING PATTERNS DIRECTLY TO YOUR PERSONAL PROFILE. YOU CAN PREVENT THIS MATCHING BY FIRST LOGGING OUT OF YOUR ACCOUNT. FOR FURTHER INFORMATION ABOUT HOW YOUTUBE GATHERS AND USES YOUR DATA, CLICK HERE.

5.4 PINTEREST

WE USE PLUG-IN FROM THE PINTEREST SOCIAL NETWORK, WHICH IS OPERATED BY PINTEREST INC., 635 HIGH STREET, PALO ALTO, CA, USA (REFERRED TO BELOW AS "PINTEREST").
THE LINK TO PINTEREST'S DATA PROTECTION STATEMENT CAN BE FOUND HERE: DATA PROTECTION INFORMATION FROM PINTEREST. HTTP://ABOUT.PINTEREST.COM/PRIVACY/

6. THE PROCESSING AND USE OF PERSONAL DATA IN THE CONTEXT OF MAXIMALG.DE &.COM

THE PROCESSING AND USE OF PERSONAL DATA IN THE CONTEXT OF WWW.MAXIMALG.DE & .COM FOR THE PURPOSES OF SYSTEM SECURITY, WHEN YOU VISIT OUR WEBSITES, OUR WEB SERVERS SAVE SOME STANDARD DATA ON A TEMPORARY BASIS: THE CONNECTION DATA OF THE REQUESTING COMPUTER, THE WEB PAGES THAT YOU VISIT, THE IDENTIFICATION DATA OF THE BROWSER AND OPERATING SYSTEM TYPE USED AS WELL AS THE WEBSITE FROM WHICH YOU VISIT US. THIS DATA IS DELETED OR ANONYMISED AT THE END OF THE SESSION. IN AN EFFORT TO SHAPE THE WWW.MAXIMALG.DE &.COM WEBSITE TO YOUR WISHES AND NEEDS, WE USE SEVERAL OTHER WEBSITES, KNOWN AS COOKIES (SEE ITEM 4, "COOKIES").

ADDITIONAL PERSONAL DATA, SUCH AS YOUR NAME, TITLE, POSTAL ADDRESS, PHONE NUMBER, E-MAIL ADDRESS, YOUR CHOSEN SUPERMARKET AND HOW MANY SUBSCRIPTIONS YOU HAVE WILL ONLY BE RECORDED BY US ON THE BASIS OF INCOMING SALES INSOFAR AS WE RECEIVE THIS DATA FROM YOU THROUGH A REGISTRATION OR INFORMATION REQUEST.

IN ORDER TO USE SOME WWW.MAXIMALG.DE &.COM FUNCTIONS, USERS HAVE TO CREATE A USER ACCOUNT, REQUIRING THE FOLLOWING MANDATORY PERSONAL DETAILS: TITLE, SURNAME, GENDER (TO ENSURE WE ADDRESS YOU CORRECTLY), STREET, POSTAL CODE, TOWN, E-MAIL ADDRESS, PHONE NUMBER, SELECTED SUPERMARKET. THE WWW.MAXIMALG.DE &.COM FUNCTIONS MAY BE RESTRICTED IF YOU DO NOT PROVIDE OTHER OPTIONAL PERSONAL DATA, SUCH AS YOUR FIRST NAME.

REWE SHALL ONLY PROCESS AND USE PERSONAL DATA IN ORDER TO FULFIL CONTRACTS CONCLUDED WITH YOU, OR ONLY INSOFAR AS PROCESSING AND USE HAVE BEEN APPROVED BY YOU. YOUR DECLARATION OF CONSENT TO THE USE OF YOUR DATA BY US IS COMPLETELY VOLUNTARY AND CAN BE REVOKED FOR THE FUTURE AT ANY TIME. YOU CAN REVOKE THIS CONSENT BY E-MAIL FOR EXAMPLE, OR BY WRITING TO REWE AT THE ADDRESS GIVEN IN SECTION 10.

THE INFORMATION WE RECEIVE FROM YOU HELPS US TO INDIVIDUALISE YOUR VISITS TO MAXIMALG.DE &.COM AND CONTINUOUSLY TO IMPROVE OUR SERVICES AND OUR COMMUNICATIONS WITH YOU.

CIRCULATION OF PERSONAL DATA:

YOUR PERSONAL DATA SHALL NOT BE CIRCULATED, SOLD OR OTHERWISE TRANSMITTED TO THIRD PARTIES EXCEPT WHEN THIS IS NECESSARY FOR CONTRACTUAL PURPOSES OR IF YOU HAVE EXPRESSLY AGREED TO THIS.

7. LOTTERIES, COMPETITIONS AND SIMILAR CAMPAIGNS

FROM TIME-TO-TIME YOU WILL BE OFFERED THE OPPORTUNITY TO PARTICIPATE IN LOTTERIES, COMPETITIONS AND SIMILAR CAMPAIGNS ON OUR WEBSITE. AS PART OF THESE CAMPAIGNS, PERSONAL DATA (E-MAIL ADDRESS, NAME, ADDRESS AND POSSIBLY OTHER DATA NECESSARY FOR CAMPAIGN, SWAP SHOP OR INTERACTION PURPOSES) MAY BE GATHERED AND STORED. ANY PERSONAL DATA YOU MAY SHARE WITH US AS PART OF SUCH A CAMPAIGN SHALL ONLY BE USED FOR THE PURPOSES OF THE CAMPAIGN (IN THE CASE OF A LOTTERY FOR EXAMPLE TO IDENTIFY AND NOTIFY THE WINNER AND TO DELIVER THE PRIZE). AFTER THE CAMPAIGN HAS CONCLUDED, THE PARTICIPANTS' DATA WILL BE DELETED.

8. DATA PROCESSING AND USAGE FOR ADVERTISING AND MARKET RESEARCH PURPOSES / NEWSLETTER SUBSCRIPTIONS

AS WELL AS USING YOUR DATA TO MAKE YOUR RESERVATION IN OUR ONLINE SHOP, WE WILL ALSO USE IT FOR ADVERTISING AND MARKET RESEARCH PURPOSES, AS FURTHER EXPLAINED BELOW. YOU CAN PREVENT THE USE OF YOUR PERSONAL DATA FOR ADVERTISING AND MARKET RESEARCH PURPOSES AT ANY TIME AT NO EXTRA COST OTHER THAN THE BASIC TRANSMISSION COSTS. JUST DROP A TEXT MESSAGE TO THE CONTACT FOUND UNDER ITEM 10.

PLEASE NOTE THE FOLLOWING: IF YOU WISH TO REVOKE YOUR AGREEMENT TO PARTICIPATE IN ADVERTISING AND MARKET RESEARCH CAMPAIGNS AS PART OF THE PAYBACK PROGRAM, PLEASE CONTACT PAYBACK SERVICE CENTER, P.O. BOX 23 21 02, 85330 MUNICH OR PAYBACK GMBH, P.O. BOX 23 21 03, 85330 MUNICH.

8.1 MARKET RESEARCH

WE WILL USE YOUR DATA (INVENTORY DATA FORM YOUR CUSTOMER ACCOUNT AND ANY VOLUNTEERED DATA, TRANSACTION DATA REGARDING ORDERS TO THE ONLINE SHOP) FOR MARKET RESEARCH AND OPINION POLL PURPOSES.

BY AGREEING TO THIS DATA PROTECTION STATEMENT, YOU MAKE THE FOLLOWING DECLARATION OF CONSENT:

I AGREE THAT REWE MAY PROCESS AND USE MY PERSONAL DATA FOR ITS OWN MARKET RESEARCH AND OPINION POLL PURPOSES, SO THAT MAXIMALG.DE &.COM SERVICES CAN BE MADE EVEN BETTER.

YOU CAN REVOKE THIS PERMISSION FOR MARKET RESEARCH AND OPINION POLLS AT ANY TIME. JUST DROP A TEXT MESSAGE TO THE CONTACT FOUND UNDER ITEM 10.

8.2 E-MAIL PRODUCT RECOMMENDATIONS

WE WILL USE THE E-MAIL ADDRESS SUPPLIED BY YOU WHEN MAKING PURCHASES IN OUR ONLINE SHOP FOR THE PURPOSES OF DIRECT ADVERTISING FOR SIMILAR OFFERS. YOU WILL RECEIVE THESE PRODUCT RECOMMENDATIONS IRRESPECTIVE OF WHETHER OR NOT YOU HAVE SUBSCRIBED TO OUR NEWSLETTER. THIS IS OUR WAY OF SENDING YOU INFORMATION ABOUT PRODUCTS FROM OUR RANGE THAT YOU MAY BE INTERESTED IN IN THE LIGHT OF THE PURCHASES ALREADY MADE IN OUR ONLINE SHOP.

IF YOU DO NOT WISH TO RECEIVE THESE PRODUCT RECOMMENDATIONS, YOU CAN REVOKE THIS AGREEMENT AT ANY TIME AT NO EXTRA COST OTHER THAN THE BASIC TRANSMISSION COSTS. JUST DROP A TEXT MESSAGE TO THE CONTACT FOUND UNDER ITEM 10. ALTERNATIVELY, YOU CAN ALSO USE THE UNSUBSCRIBE OPTION CONTAINED IN EVERY E-MAIL.

8.3 MAILSHOTS

WE USE YOUR NAME AND POSTAL ADDRESS TO SEND YOU ADVERTISING ABOUT OUR OWN SPECIAL OFFERS.

YOU CAN PREVENT YOUR DATA FROM BEING USED FOR ADVERTISING, MARKET RESEARCH OR OPINION POLL PURPOSES AT ANY TIME. JUST DROP A TEXT MESSAGE TO THE CONTACT FOUND UNDER ITEM 10.

8.4 INDIVIDUALLY TAILORED OFFERS

WE AIM TO PERSONALISE OUR OFFERS TO YOU INSOFAR AS POSSIBLE. THUS WE SHALL USE THE INFORMATION PROVIDED BY YOU AND AUTOMATICALLY GENERATED WHEN YOU VISIT OUR WEBSITE TO PROVIDE ADVERTISEMENTS THAT MATCH YOU AND YOUR INTERESTS. WE USE EXISTING INFORMATION FOR THIS PURPOSE, FOR EXAMPLE YOUR PURCHASING HISTORY, CONFIRMATIONS THAT E-MAILS HAVE BEEN RECEIVED AND READ, THE DATE AND TIME OF VISITS TO OUR WEBSITE, PRODUCTS THAT YOU HAVE PREVIOUSLY VIEWED, ETC.

WE ONLY USE THIS INFORMATION IN ANONYMISED FORM. BY ANALYSING AND EVALUATING THIS INFORMATION WE CAN SEND YOU INDIVIDUAL ADVERTISING TAILORED TO YOUR INTERESTS. WE AIM TO MAKE OUR ADVERTISING AS USEFUL AND INTERESTING TO YOU AS POSSIBLE. THUS, YOU WILL RECEIVE ADVERTISING SUCH AS E-MAIL NEWSLETTERS AND PRODUCT RECOMMENDATIONS OR MAILSHOTS THAT MATCH YOUR INTERESTS.

BY AGREEING TO THIS DATA PROTECTION STATEMENT, YOU MAKE THE FOLLOWING DECLARATION OF CONSENT:

I AGREE THAT REWE CAN USE THE DATA PROVIDED BY ME, OTHER INFORMATION STORED IN RELATION MY CUSTOMER ACCOUNT, AS WELL AS PSEUDONYMISED USER DATA IN ORDER TO SEND ME ADVERTISING, OFFERS AND SERVICES TAILORED TO ME.

YOU CAN REVOKE THIS PERMISSION FOR ADVERTISING AND MARKET RESEARCH AT ANY TIME. JUST DROP A TEXT MESSAGE TO THE CONTACT FOUND UNDER ITEM 10.

8.5 NEWSLETTER

OUR WEBSITE ALSO ALLOWS YOU TO SUBSCRIBE TO OUR FREE NEWSLETTER. THE NEWSLETTER CONTAINS INFORMATION ABOUT THE LATEST OFFERS FROM REWE AND OTHER MEMBERS OF THE REWE GROUP, INTERESTING NUTRITION TIPS, DELICIOUS RECIPES AND EXCITING SPECIAL OFFERS. IN ORDER TO SUBSCRIBE YOU NEED TO LET US HAVE YOUR E-MAIL ADDRESS. YOU CAN TELL US YOUR NAME, BUT THIS IS NOT ABSOLUTELY NECESSARY. IF YOU DO PROVIDE YOUR NAME, WE SHALL USE THIS TO PERSONALISE OUR COMMUNICATIONS WITH YOU.

ONCE YOU SUBMIT YOUR SUBSCRIPTION FORM YOU WILL RECEIVE A CONFIRMATION E-MAIL FROM US. THE SUBSCRIPTION WILL ONLY COME INTO FORCE WHEN YOU CLICK ON THE LINK IN THE CONFIRMATION E-MAIL. YOU CAN UNSUBSCRIBE FROM THE NEWSLETTER ANY TIME YOU LIKE. YOU CAN USE THE UNSUBSCRIBE FUNCTION ON OUR WEB PAGES OR THE UNSUBSCRIBE LINK AT THE END OF EACH E-MAIL FOR THIS PURPOSE. YOUR E-MAIL WILL THEN BE IMMEDIATELY DELETED FROM THE DISTRIBUTION LIST SYSTEM.

BY SUBSCRIBING TO THE NEWSLETTER, YOU HAVE GIVEN THE FOLLOWING DECLARATION OF CONSENT.

I AGREE TO RECEIVE ADVERTISING FROM REWE IN THE FORM OF NEWSLETTERS.

YOUR PERSONAL DATA SHALL ONLY BE PROCESSED AS DESCRIBED BELOW WITH YOUR PERMISSION. THIS PERMISSION IS GRANTED BY AGREEING TO THE FOLLOWING DATA PROTECTION STATEMENT. THE CONTENTS OF THIS STATEMENT ARE AS FOLLOWS:

I SHALL RECEIVE THE REWE NEWSLETTER AS PART OF MY SEPARATE EXPRESS AGREEMENT. AT THE SAME TIME I ALSO GIVE REWE PERMISSION TO STORE INFORMATION REGARDING MY PROFILE AS FOLLOWS FOR ADVERTISING AND MARKET RESEARCH PURPOSES:

  • WHEN I OPEN E-MAILS FROM REWE, CLICK LINKS CONTAINED IN THESE E-MAILS OR SEND A WEBSITE FORM AFTER CLICKING ON A LINK, THIS DATA WILL BE CAPTURED AND SAVED IN MY PROFILE.
  • WHEN I OPEN E-MAILS FROM REWE OR CLICK LINKS CONTAINED IN THESE E-MAILS, THIS DATA WILL BE CAPTURED AND SAVED TO IDENTIFY THE TOPICS THAT INTEREST ME.
  • IF I USE THE SHARE FUNCTIONS TO SHARE INFORMATION FROM REWE BY E-MAIL OR IN SOCIAL NETWORKS, THIS DATA IS CAPTURED AND STORED IN MY PROFILE, INDICATING WHICH NETWORKS WERE USED TO SHARE THE INFORMATION AND HOW THE SHARED INFORMATION WAS USED BY THIRD PARTIES. PERSONAL DATA BELONGING TO THIRD PARTIES WILL NEVER BE SAVED WITHOUT THEIR AGREEMENT.
  • WHEN I CALL UP IMAGES IN E-MAILS OR CLICK ON LINKS, THE TYPE OF DEVICE I USE WILL BE IDENTIFIED AND STORED IN MY PROFILE.
  • IF I CALL UP THE REWE WEBSITE USING A LINK CONTAINED IN A MESSAGE FROM REWE, INFORMATION ABOUT MY WEBSITE VISIT WILL BE INTEGRATED IN MY PROFILE. THIS MAY ALSO INVOLVE INTEGRATING MY PURCHASING HISTORY IN MY PROFILE.
  • WHEN I CALL UP IMAGES IN E-MAILS OR CLICK ON LINKS, A CORRELATION OF MY IP ADDRESS MAKES IT POSSIBLE TO IDENTIFY THE LOCATION WHERE THE CALL WAS MADE FROM AND THIS INFORMATION IS STORED IN MY PROFILE.
  • WHEN I MAKE PURCHASES IN THE ONLINE SHOP, MY PURCHASING HISTORY WILL BE SAVED IN MY PROFILE AND WILL BE COMBINED WITH THE DATA PREVIOUSLY MENTIONED TO TAILOR ADVERTISING TO ME AND MY INTERESTS.

THIS DECLARATION OF CONSENT TO THE USE OF MY PERSONAL DATA FOR ADVERTISING AND MARKET RESEARCH PURPOSES IS COMPLETELY VOLUNTARY AND CAN BE REVOKED FOR THE FUTURE AT ANY TIME. JUST DROP A TEXT MESSAGE TO THE CONTACT FOUND UNDER ITEM 10.

9. INFORMATION, CORRECTION AND DELETION OF YOUR DATA

ON REQUEST, REWE SHALL BE HAPPY TO PROVIDE INFORMATION ABOUT WHICH OF YOUR DATA IS STORED BY RWE AND HOW IT IS USED. IF THE DATA STORED BY RWE ABOUT YOU IS INCORRECT, REWE WILL CORRECT THIS. YOU MAY WRITE TO REWE IN THIS REGARD USING THE ADDRESS IN ITEM 10 OR CONTACT THE COMPANY BY OTHER MEANS. YOU HAVE THE RIGHT TO DEMAND THAT YOUR PERSONAL DATA STORED BY REWE SHOULD BE BLOCKED AND DELETED. IN THE EVENT THAT SUCH A DELETION CONTRAVENES LEGAL PROVISIONS, CONTRACTUAL OR TRADE/TAX LAWS, LEGAL PERIODS OF SAFEKEEPING OR ANY OTHER LEGALLY BASED GROUNDS, YOUR DATA MAY ONLY BE BLOCKED RATHER THAN DELETED.

10. CONTACT AND QUESTIONS RELATING TO DATA PROTECTION

IF YOU HAVE ANY QUESTIONS IN RELATION TO DATA PROTECTION IN RESPECT OF MAXIMALG.DE &.COM, YOU ARE WELCOME TO CONTACT REWE ANY TIME:  REWE MARKT GMBH
DATA PROTECTION OFFICER
DOMSTR. 20
50668 COLOGNE
E-MAIL: DATENSCHUTZ@REWE.DE